Scheda franchising cioccolato: Theobroma Chocolate Lounge

Franchising molto interessante. Attualmente la difficoltà di apertura in Italia sembra essere la distanza con la casa madre.

PUNTI DI FORZA:

  • grande gamma di prodotti in cioccolato
  • bevande calde e fredde a base cacao alternative al caffè

PUNTI DI DEBOLEZZA:

  • mancanza gelato - yogurt
  • non ancora previste le aperture in Europa

 

TESTO DI PRESENTAZIONE UFFICIALE PRESO DAL SITO ISTITUZIONALE


Launched in Melbourne in 2006, Theobroma Chocolate Lounge now has stores across Australia, New Zealand and Malaysia, even enlisting the help of pop-group The Pussycat Dolls to open its first Malaysian store.
George Roiniotis, Theobroma Chocolate Lounge co-founder, said “Unlike coffee, there is something very indulgent, fun and exciting about chocolate. People have really responded to the warm and cozy atmosphere we have created at Theobroma Chocolate Lounge.
“When we first thought of the ‘total chocolate concept’ behind Theobroma, there was a café on every corner; we saw Australia as being really ‘coffee’d out’”, he explained. “People were looking for an alternative – and hot chocolate is it!”.
Roiniotis, a former architect and designer, and friend Theo Racovalis, a chocolatier, saw a real demand for high quality chocolate in Australia.
“The lack of quality chocolate product availability was one of the main things that compelled us to open Theobroma Chocolate Lounge,” said Roinoitis. “With Theo’s experience in chocolate making we decided to fill the void with a high quality Australian alternative.”
Theobroma Chocolate Lounge now produces more than 100 different types of handmade chocolate in its factory in Melbourne, including a unique range of coloured chocolate. In addition, Theobroma Chocolate Lounge offers customers chocolate desserts, chocolate drizzled waffles, hot and cold beverages as well as a savoury menu.

 

SCHEDA DESCRITTIVA

marchio Theobroma Chocolae Lounge
titolare Theobroma Food of the Gods Pty Ltd
descrizione

cioccolateria

attività cioccolateria, cocoa beverage (non caffetteria classica)
anno inizio 2006
indirizzo sede 38 Belllevue Crescent Preston VIC 3072
negozi diretti 1
negozi affiliati 20
prossime aperture entro 2011 12
localizzazione centri città, centri commerciali
mq richiesti min. nd
personale min nd
fee d'ingresso nd
royalty nd
zona di esclusiva SI
fornitura arredamento nd
promo su web SI
formazione SI
contatti tel +61 431 727 004
contatti mail wayne@TheobromaChocolateLounge.com.au
sito web www.chocolatelounge.com.au/franchising.html