Scheda franchising cioccolato: Awfully Chocolate

Una proposta di cioccolato franchising che arriva dall'oriente.Locali estremamente moderni che non ricalcano lo stile europeo ma proprio per questo innovativi.

PUNTI DI FORZA:

  • stile techno chocolate "total white look" (non su tutti i punti vendita.

PUNTI DI DEBOLEZZA:

  • solo cioccolato
  • gusti particolari non tutti richiesti dal mercato europeo

 

TESTO DI PRESENTAZIONE UFFICIALE PRESO DAL SITO ISTITUZIONALE

Back in 1998 we decided we would give the boot to fancy french pastries (which were concoctions of everything but cake) that had invaded Singapore and bring the humble cake back to its glory days. We resolved to put the cake back into cake and we would make it chocolate. It was a simple resolve and we didn't want to complicate it.
So we started a cake shop selling only one cake - a simple dark chocolate cake between layers of dark chocolate fudge. Real cake one could bite into, rich in taste yet moist and light. Not just mouthfuls of mousse or cream. Not overly sweet but something you could eat and not feel disgusted with yourself right after. Something you would find yourself craving for regularly and never tire of.
Our philosophy is simple & unique. The focus is not variety but quality. Our product line is deliberately limited- even today. We don't advertise (if we have to pay to say we're good, we're not that good). And we don't hard sell. We let you discover Awfully Chocolate your own way.
Our stores are designed to convey the philosophies of our business. Our starting point is usually how the store can enhance its immediate environment. The design philosophy is to stand out, not stick out. We pick to be in places where we can be an asset to the people, shops and buildings that will surround us. That's because we're good neighbours.
Design
Each store is a statement in itself. The one overriding principle is that none of the stores should look like cake shops. The inspiration is not to merely build a stylish place to sell or to drive up the consumers' impulse to buy. It is to convey to our customer that he or she is not walking into a typical cake shop, that there is no comparison and that the products they are buying are unique. No two stores are identical and each has its own unique characteristics. But all our stores evoke a sense of space and simplicity. Finally, we ask ourselves whether the architecture of the space is sustainable. Does it require a disproportionate amount of resources to maintain? If it does, then it's not good design. And that's not something you can ever say about an Awfully Chocolate store.

 

SCHEDA DESCRITTIVA

marchio Awfully Chocolate
titolare Awfully Chocolate Pte Ltd Singapore
descrizione Cioccolateria
attività Cioccolateria
anno inizio 1998
indirizzo sede 462A Joo Chiat Road - Singapore 427674
negozi diretti 1
negozi affiliati 24
prossime aperture entro 2011 nd
localizzazione nd
mq richiesti min. nd
personale min nd
fee d'ingresso nd
royalty nd
zona di esclusiva SI
fornitura arredamento SI
promo su web SI
formazione SI
contatti tel (65) 6345 8212
contatti mail fnl@awfullychocolate.com
sito web www.awfullychocolate.com